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GOOGLE ADS

1. What is Google Ads?

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google where advertisers bid to display brief advertisements, service offerings, product listings, or video content to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network).

2. How Does Google Ads Work?

Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords relevant to their target audience. When a user searches for a keyword or visits a relevant site, the ad appears, and the advertiser pays only if the user clicks on the ad. Advertisers can set a budget, target location, demographics, and the device on which the ads appear.

3. Types of Google Ads
  • Search Ads: Text ads appear on the Google search results page based on the keywords the user searches.
  • Display Ads: Visual banner ads that appear on websites within the Google Display Network.
  • Shopping Ads: Product-based ads that show directly in the search results with images, price, and store name.
  • Video Ads: Ads displayed on YouTube before, during, or after video content.
  • App Ads: Promoting app installations across Google’s network.
4. Benefits of Google Ads
  • Immediate Visibility: Appears at the top of search results, even above organic results.
  • Targeted Advertising: Allows you to define your audience by keywords, location, demographics, interests, etc.
  • Flexible Budgeting: You can set a budget as low or high as you like.
  • Performance Tracking: Google Ads provides detailed analytics on ad performance, click-through rates (CTR), conversions, and ROI.

OUR SERVICES INCLUDE:

1. Google Ads Setup
  • Account Setup: Create and configure the account, define goals, and structure campaigns.
  • Keyword Research: Identify relevant keywords to target potential customers.
  • Ad Creation: Write compelling ad copy and design display ads for your brand.
2. Campaign Management
  • Ongoing Optimization: Adjust bids, target audiences, and update keywords to improve ad performance.
  • Ad Extensions: Add sitelinks, callouts, and location extensions to enhance ads.
  • Performance Tracking: Monitor key metrics like CTR, conversions.

 

 
3. Remarketing
  • Remarketing Setup: Show ads to users who have previously visited your website to increase conversions.
  • Dynamic Remarketing: Personalized ads featuring products or services previously viewed by the user.
 
4. Google Shopping Ads
  • Product Feed Optimization: Ensure product listings are correctly formatted and optimized for Google Shopping.
 
5. Performance Reporting
  • Monthly Reports: Provide insights into ad performance, budget spend, and recommendations for improvement.